Generate a WordPress quiz plugin with scored results
Quizzes are great lead magnets because they are honest: the visitor gets something useful (a result, a recommendation) in exchange for an email. BuzzFeed perfected the format and it has held up since.
Most WordPress quiz plugins either go way too far (full LMS scoring, timers, certificates) or way too simple (just a poll). What you usually want is scored answers that map to a result archetype, plus the email-gate reveal and an ESP sync.
Why generate it instead of installing an existing plugin?
Thrive Quiz Builder is €99+/year, Interact starts at $27/month, and both push you toward their full marketing suite. For a single quiz on one site, that is a lot of overhead.
A generated plugin lets you write the quiz questions, the weights per answer, and the result mapping (e.g., "40-60 points → Result B") directly. The render is a single-page app in vanilla JS, the scoring is server-side so the result cannot be faked, and the email-gate is a normal REST endpoint that syncs to your list before revealing.
Because it is yours, the result page can be a fully designed landing with CTAs tuned to each archetype. This usually lifts the post-quiz conversion by a meaningful amount compared to the generic "your result is X" screens the SaaS quizzes default to.
Example prompt
This is the kind of description that generates this plugin. You can start from it and tweak whatever you need before hitting generate.
Plugin name: Acme Brand Quiz
Questions (8 total), each with 4 options. Each option has weights mapped to 4 archetypes (A/B/C/D).
Flow:
- Shortcode [acme_quiz] renders the quiz.
- On each answer, POST to /wp-json/acme/v1/quiz/answer with session id.
- After last question, prompt for email.
- On email submit: compute result server-side from session answers, sync email + archetype to Mailchimp tag, return result id.
- Frontend loads /result/<id> page (a regular WP page with a shortcode that renders the matched archetype block).
Archetype content authored as 4 regular WP pages. The plugin just routes.
Admin: list of completed quizzes with archetype distribution (pie chart).What the generated plugin typically includes
- Question/answer/weight declaration in code or options
- Server-side scoring so results cannot be inspected mid-quiz
- Email-gate step before reveal with ESP sync
- Per-archetype landing routed via slug
- Admin dashboard showing completion rate and archetype split
- Shareable result URL with signed id (no PII in the URL)
Number of questions, archetype count, scoring algorithm and ESP target are all up to you. The plugin adapts to the shape of your quiz.
Frequently asked questions
Can visitors retake the quiz?
Yes. A session id in a cookie lets them redo it; the previous result is kept in the DB for analytics.
Can I prevent scroll-ahead cheating?
Each answer is posted to the server before the next question loads, and the session refuses out-of-order submissions. You can also shuffle the question order per visitor.